"Core Ideology = Core Values + Purpose Core Values = The organization’s essential and enduring tenets are a small set of general guiding principles; not to be confused with specific cultural or operating practices; not to be compromised financial gain or short-term expediency. Purpose = The organization’s fundamental reasons for existence beyond just making money a perpetual guiding star on the horizon; not to be confused with specific goals or business strategies"

- jim collins buit to last